With SEO, you increase the visibility of your website for searches related to your content. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business. More people are using AI tools for their online searches and search engines are also investing in providing AI-driven search experiences. An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources.
And you get a list of content that’s performed best for that particular site. And the Plan Overview will show you the exact impressions you’ll get (which is basically monthly search volume). The one big difference is that, with ecommerce SEO, you need to find keywords for product and category pages… and lots of them. And, if you’re like me, you’ll probably find a handful of terms SEO Anomaly that you wouldn’t have been able to think of on your own (or get from any tool). But when you type keto lunch into Google, you get a list of long tail keyword suggestions.
Screaming Frog SEO Spider (Windows, MacOS, Linux)
This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages, allowing for deeper Title Tag structure analysis. A Chrome extension that beefs up your Google Search Console (GSC) with additional features and insights. Google Search Console Enhancer is like putting a turbocharger on your Console, providing you with more detailed data to fine-tune your SEO approach. The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.
The Strategy of Content Marketing
- While you can often start with a keyword and create a piece of content around that term, sometimes your content already exists, and you need to figure out how to match it to keywords.
- I was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner.
- That includes its internal training data and, depending on the engine, external sources like the web.
- Many websites are losing clicks to Google’s AI Overviews, and LLM tools like ChatGPT, Gemini, and Perplexity are gradually changing how users search for information.
- It’s a PR platform, which helps you create and share press releases.
Search engines, particularly Google, have become more sophisticated in understanding a website’s content and context beyond just the domain name. The focus has shifted towards quality content, user experience, mobile-friendliness, and other SEO factors. While a keyword-rich domain can still provide a slight advantage in terms of relevance and branding, it’s not a make-or-break factor for SEO success. It’s more important to choose a domain name that is memorable, easy to type, and aligns with your brand. If it can naturally include a keyword without forcing it, that’s a bonus, but the overall quality and authority of your website play a much larger role in your SEO marketing performance. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website.
If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions #2–5.
I was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner. Russell helped me swim rather than sink as I got to grips with SEO and team delegation. Further, I always admired the way she approached the agency-client working relationship. “Active listening and responses from the agency are an indicator that they’re offering tailored SEO strategy and solutions rather than out-the-box tactics,” Ashbridge says. “Your SEO agency must be tuned in to your business and marketing objectives.
Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. It’s a PR platform, which helps you create and share press releases. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights.