Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times.
For this, I find it useful to sketch SEO Anomaly out the flow of a website so I can see what’s important and what isn’t. It checks every page on your website for over a hundred predetermined SEO issues. Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date. Raven Tools is one of those tools we absolutely couldn’t live without.
Strong backlinks from reputable sites can boost your rankings, while poor quality links (or a lack of links) might hold you back. They also signal to search engines that your content is all connected. SEO audit solutions reveal the strengths and weaknesses of your website.
Find and diagnose indexability issues
PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations.
Competitive analysis and keyword research
You can then rewrite your tags to ensure they’re displayed correctly. It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
Audit website content
An SEO audit is the analysis of your website against search engine optimization standards. SEO audits evaluate your site’s on-page, off-page, and technical SEO, and provide recommendations for improving your website’s SEO (and online visibility). An audit checks whether your target keywords are properly integrated into your content, headings, and meta tags. They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies. Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results.
- Configure multiple report layouts with different branding, colors, languages and checks to use quickly and interchangeably.
- This gives you a strategic focus to execute the most important tasks first.
- But a resource it links to, such as an image or video, is on an insecure HTTP connection.
- That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy.
- Within the robots.txt file, you can include sections for specific (or all) crawlers with instructions (“directives”) that let them know which parts should or should not be crawled.
SEO audits often show websites placing too much emphasis on backlinks while neglecting many other critical SEO opportunities. Investing a little extra time in improving your internal links is always worth it. They’re one of the easiest yet most powerful SEO tools you have. Everyone talks about backlinks from external sites, but internal linking – when done correctly – can actually make a huge impact. Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork. You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context.
When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly. That’s why this step of the SEO audit checklist is extra important. Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing.
Identifying these issues will help you address problems that are diverting traffic. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome. Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance. An on-page SEO audit aims to identify and fix weak spots in your site’s content and structure. It’s all about boosting rankings and driving more organic traffic. It provides valuable insights into keyword research, in-depth technical SEO audit issues, competitive and SEO analysis, backlink analysis, and more.
It currently ranks 9th for the keyword “how to manage stress”. The Google Search Quality Rater Tool has a detailed evaluation component of the report to get into specific issues that need fixing. The tool evaluates the depth, quality and accuracy of your content.